Good Qualities: Good quality wire. Insulation is pretty standard. Cons: Thread count is low for the price, maybe 20 threads or so. This makes the wire quite stiff, especially since it's 10 AWG (rather thick). It stays in the shape you folded it into. I really don't understand why this red wire is almost double the price of your black wire: Allstar Performance ALL76571 Primary 10 AWG Wire, Black, 10' http://www. amazon.com/gp/product/B00F0CKN7I/ref=cm_cr_ryp_prd_ttl_sol_0 Overall: I bought itโฆ