I like that you can create your own templates or use prebuilt ones to get started quickly with data collection, analysis & reporting! The platform is easy enough so even someone who has no programming experience could figure out how it works (although some of their tutorials are very dated). It's also really user friendly - they have many different ways in which people come into contact w/BIA salespeople through various channels such as email campaigns etc., therefor making finding prospectsβ¦