Description of Demografy
Demografy is a privacy by design customer demographics prediction AI platform.
Core features:
* Demographic segmentation
* Demographic analytics
* API integration
Key advantages:
* 100% coverage of lists
* Accuracy estimate before purchase
* GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names
Use cases:
* Actionable analytics about your customers to get demographic insights
* Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
* Enhanced personalization knowing you customer better
Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.