I like that it's easy to use, has great features, works well with our CRM system, etc., but more so how customizable you are able to be! We've been using this since we were just starting out about 5 years ago when they first launched in Canada (we're now US-based). It was hard at times trying to figure things out or work around some of their quirks/limitations as compared to other platforms. They have made improvements over time, however, which makes me believe there will always come newβ¦