I like that it is easy to use, has no contracts or monthly fees (except for Pro plan). The fact you can have more than one account with them makes sense as well! You really cant go wrong here if your looking into this service at all - its cheap in comparison other options out there too so thats great!! Free version does not allow any kind of analytics/data collection which could be helpful when trying new features without having spend money upfront first otherwise we wouldnt know what worksβ¦
Pros
Can create multiple accounts easily even across different platforms suchas email marketing services providers
Cons
Sometimes limited reporting capabilities within paid versions