I like how easy it is to use for creating campaigns that can be measured in real time with great results! It was not as user friendly when we first started out but they have made some changes recently which has helped us immensely!! They also provide excellent customer service if you need any help at all during your campaign setup or implementation period of our ad spend (which happens often!).
There's nothing really bad about this product other than maybe their pricing structure could lookβ¦