Description of Trustpilot
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses. It is listed on the London Stock Exchange, but has been criticised for the publication of fake reviews, and allowing companies to remove negative reviews.
Anyone can post a review on Trustpilot. User account creation requires an email address or Facebook account. The company lets businesses collect and respond to reviews for free and offers specialized marketing and analytics features in their paid plans. It generates income from subscribing companies who use its software to be reviewed by customers and gain business acumen from reviews.