What is public relations software?

Public relations software refers to a category of tools and platforms designed to assist professionals in managing and streamlining their public relations activities. It typically encompasses a range of features and functionalities that help PR teams manage media relations, monitor brand mentions, track press coverage, distribute press releases, and analyze PR campaigns.

What are the benefits of using public relations software?

Using public relations software offers several benefits. It helps PR professionals save time by automating repetitive tasks, enhances efficiency by centralizing PR activities in one platform, improves media monitoring capabilities, enables targeted media outreach, simplifies press release distribution, and provides valuable analytics and reporting to measure the impact of PR efforts.

What features should I look for in public relations software?

When selecting public relations software, consider features such as media monitoring and sentiment analysis, contact and media database management, press release distribution capabilities, social media integration, analytics and reporting tools, crisis communication support, collaboration and workflow management, and integration with other tools or platforms used by your organization.

Is public relations software suitable for small businesses?

Yes, public relations software can benefit businesses of all sizes, including small businesses. While some advanced PR software solutions may have enterprise-level features and pricing, there are also affordable and scaled-down options specifically designed for small businesses. These solutions offer essential functionalities to manage media relations, track press coverage, and distribute press releases effectively.

Public Relations (PR)

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PR Wire Pro

4 Review

Press Release Distribution to over 250+ news sites - 24 Hour Editorial Team - Fast Distribution - (800)460-2502 Fast press release distribution to both Google and Apple News, ABC & NBC Affiliate Networks, CBS & FOX affiliates, Digital Journal and hundreds of additional news networks. Get your website indexed quickly in Google News and build backlinks to…

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SentiOne

4 Review

SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer service teams to manage online conversations on…

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Universal Information Services

4 Review

Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis…

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Turbine Labs

4 Review

When a public event affects your brand, your team can't spend hours or days crawling through data before you react – you need to easily understand the public reception now. Turbine Labs' Segment provides PR and Communications teams with an organized and comprehensive view of any event or topic. The Segment provides human-curated insights on top of…

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Syften

4 Review

Better social news filtering. With no artifically low limits (100 filters at your disposal), near real time alerts (under one minute in most cases), and Slack support your content marketing team will gain the edge needed to build a solid presence.

Ahuna

4 Review

Ahuna est une plateforme d'Inbound Marketing qui propose des fonctionnalités avancées (gestion des scans, collecte et pondération automatique des mots-clés, statistiques, recherche avancée multicritères...) et permet de mettre en œuvre une veille concurrentielle dynamique pour optimiser la production de vos contenus. Ahuna vous donne accès aux…

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Grabien

4 Review

The highest quality news clips at the lowest price in the industry. Grabien offers a full suite of tools for hosts and producers (TV, radio, podcasts), corporations, PR firms and media personalities, and just hard-core news junkies. Wherever you are in the news ecosystem, we have tools that will make your life easier! Specifically Grabien can ...…

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Index.io

4 Review

Index creates the profiles of the contacts, enables users to make notes of the meeting and share it with the team.

goPRit

4 Review

goPRit guarantees you will get your business featured in the press, and do it at a fraction of the cost of a traditional PR agency.

Lister

4 Review

AI-Powered Press Campaigns That Work Wonders

Supernewsroom

4 Review

Media database, media management, media invitations and press release distribution, PR campaign analytics

Firebell

4 Review

Through firebell, participants actively engage in a real-time online attack of their brand or organization all in a secure, controlled environment.

Bitlumex

4 Review

"At Bitlumex we offer next-generation PR solutions for crypto & blockchain companies. We help brands understand, identify and engage best crypto publications that enables them to convey the message to their target audience. "

AYLIEN News API

4 Review

Search, source, and analyze news from around the web in real-time

Tekgroup

4 Review

Tekgroup is an internet software company that develops solutions for PR and corporate communications industries such as online newsroom, E-commerce, and auction platforms.

Dunami

4 Review

Dunami is a developer of real-time data analysis software that helps build your brand, increase your revenue and protect your interests. This is accomplished through Patented Relationship Network Analytics, Proprietary Influencer Mathematics and Behavioral Attribute Modeling to help you know who matters the most, and who is influencing your brand.

IrisPR

4 Review

IrisPR provides PR performance software for brands and agencies.

iQ media

3 Review

With unprecedented data and research functionality, iQ media equips every marketer, public relations, advertising and broadcast media professional with better data and deeper analysis for smarter media intelligence that goes beyond simple media monitoring. We overlay each of your most important KPIs in one simple visualization, and sync that data…

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ABCPQR

3 Review

ABCPQR is a Media Monitoring tool that lets you analyze articles from various news sources, published in India and globally in a multiple languages on a single unified platform & providing variegation of news related to insights of customer and their business.

Fullintel Media Monitoring & Intelligence

3 Review

Fullintel offers a unique combination of talent, tools and technology for PR and communications professionals looking for expertly curated media monitoring and analysis software and services. Top-tier brands like Johnson & Johnson, Intuit, Bell Textron, Royal Caribbean International, and Shell trust Fullintel to manage their monitoring and analysis. Our…

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