We are able to easily track our customers' behavior online by looking at their search queries. The platform has helped us identify new opportunities for sales growth in different industries. It's also easy to set up campaigns that target specific audiences with tailored messages. I dislike how it takes too long before you see results from your marketing efforts - sometimes weeks or months later! This can be frustrating when we want immediate feedback about what works well & doesn't work so quickly as possible. Our team uses this tool daily while working remotely during Covid19 pandemic to help keep everyone informed of any issues affecting clients/customers.