The best thing about Centriam is that it allows you to get insights into your customers, their interactions with your brand and what they are looking for. It's amazing how much info you can find out about your customers. I dislike that you have to pay per month to use this platform. If you want to use it as a tool to understand your customers and improve your service, then yes, it's worth paying for. You will be able to see trends and patterns in your data so you'll know exactly where to focus…