It was designed with a real-time marketer in mind. With this type of technology, the dialer becomes a sales tool. By giving you the ability to pick specific data from the customer's record, you can customize your dialing scripts to the right audience and avoid wasting money on wasted calls. This tool allows you to create unique dialing scripts for any prospect in any area code and can target prospects by zipcode, phone number, e-mail address, etc. It also offers advanced call tracking to see exactly where your leads are coming from. The tool's interface is very intuitive. It provides the information needed to easily identify the best lead sources. The dialer can be customized to fit your company's needs, whether you're looking to expand your dialing network, add new geographic locations, or simply improve current performance. The software allows you to monitor the effectiveness of your dialing campaigns. It also includes pre-built campaigns that you can use to test out your dialing strategies before launching them to the public. You'll save time and money with the dialer. You won't waste money chasing bad leads and you'll generate more quality leads.