The ability to create custom content in multiple formats like video, audio or text and upload them directly into our system.
It's also very simple to use once you've got your head around how everything works. I have yet to find anything I dislike about this product! We're using Story Tap as an internal tool within our organisation but we do intend to roll out stories externally too. This has been great because it allows us to share information quickly without having to rely solely on email communication.