I like how easy it was to set up, as well as all my metrics are kept in one place! It's also very user friendly (I'm not tech savvy). There were some bugs here or there but they have been fixed quickly by their support team which helped us out immensely with getting our site back online after an outage we experienced last week when trying another feature called "Ad Groups". We've seen great results so far since implementing this tool into both campaigns & ads within them - more traffic coming from organic search than ever before!!