I like that it has some advanced features which are very useful to me as an SEO consultant, such as the ability to clean URLs, track back links etc. The price could be better but not much. It's also easy enough to use so anyone can learn how to do this fairly quickly. Some people may find it confusing at first because you have to know what each section does before using them. But once you figure out how they work together then everything falls into place. You should definitely try this plugin if you want to make sure all the security issues with your site are addressed. The benefits are pretty obvious - no more hacked sites. This makes my life easier when dealing with clients who don't care about their websites being secure.