It helps me understand my clients better by providing insights that I would have otherwise missed out if not for this tool! The platform is easy-to use as well - it's very intuitive with no complicated features or functions when compared against other platforms like Salesforce & Hubspot which are more complex than simple CRM tools suchas invoicing software/tools etc., but still lack some of its core functionalities (like ACH processing). If your client has an online presence then having their website integrated into our system will help us keep track offollow ups easily without any hassle at times too!!It allows tracking multiple accounts simultaneously within one account management window itself ratherthan going through different tabs separatelywhich saves time overall.- Easy navigation between various modules / submodules It is simple and easy to use. It is user friendly and does the work for you. I have seen some minor glitches, but their support team is very responsive. It is a good tool to have in your arsenal. It is easy to use, and saves you time. It has helped us keep up with our customer data. It helps us identify customers that are at risk of leaving and work on the solutions to retain them.