Review on SaaStr Fund by Luke Liu
Saastr is a marketing platform that allows you to track the performance of your marketing campaigns across multiple channels.
We have worked with Josh and his team twice now, once for one of our portfolio companies and again for another company that was previously an investor in ours. Both experiences were fantastic. Josh and his team are incredibly smart, thoughtful, responsive and generous with their time and advice. They will go above and beyond to help you get the most out of your investment. We have recommended them to other founders and look forward to working with them again soon! I've had great success using Saastr as my marketing tool - they give me insights into who's buying which products and how much they're spending so it makes strategic planning easier. Also, they have some amazing salespeople who know the industry really well and do awesome demos at events where everyone loves talking to them afterwards (and then ask if they could set something up).
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- A nice platform that lets us understand our customers' preferences and what we should be focusing on.
- Salespeople who come up with fun ways to connect with customers.
- The reporting is really insightful and shows us what works and what doesn't.
- It's hard to find people to answer questions when we don't know how to word things.
- The analytics reports are too complex and hard to read, and require a lot of knowledge about R or SAS programming.
