The best part of APertain customer engagement platform is its simple UI and UX which is very easy to use for customers, this makes their experience with us more pleasant. Also, we don't have to worry about any technical issues while working as it handles all the things perfectly and effectively. We didn't find anything to dislike in APertain customer engagement platform yet. There are no downsides at all which i can think of right now. It's a great platform for marketing our products and services by getting valuable insights from users.