I like that it creates one account so you don't have to keep track of your users, plus is integrates with google maps for location data which makes things easier. sometimes gets confused in between names or has issues finding someone if an incorrect email id was used while creating user accounts. overall great tool! we've just begun implementing this into our business but looks pretty promising as far as saving us some hours every week/month. also its saved me money when i want to contact myโฆ