What is publisher ad management software?

Publisher ad management software refers to a specialized tool or platform designed to help publishers efficiently manage their digital advertising operations. It provides features such as ad placement optimization, inventory management, reporting and analytics, and programmatic ad management capabilities.

What are the benefits of using publisher ad management software?

Publisher ad management software offers several benefits, including streamlined ad operations, improved ad performance and revenue, enhanced targeting and optimization capabilities, automation of manual tasks, access to programmatic advertising networks, and detailed reporting and analytics for better insights into ad performance.

How does publisher ad management software optimize ad revenue?

Publisher ad management software optimizes ad revenue by implementing advanced targeting methods, analyzing data to identify high-performing ad placements, automating the ad buying and selling process, maximizing fill rates, and providing insights into revenue sources and trends. It helps publishers make data-driven decisions to increase ad revenue and monetize their inventory effectively.

Can publisher ad management software integrate with other advertising platforms?

Yes, publisher ad management software often offers integrations with other advertising platforms and networks. This allows publishers to manage and monetize their inventory across multiple channels and access a wider range of demand sources. Integration capabilities may include connections with ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad networks.

Publisher Ad Management

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Ayboll

2 Review

Ayboll is a native ads widget to monetize your website.

FirstImpression

2 Review

FirstImpression is an ad placement management platform.

Komoona

2 Review

Komoona is a solution to work across the entire RTB ad ecosystem.

Adsterra Network

2 Review

Adsterra is a world-known ad network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide. It works with 12K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. Advertisers may choose between an intuitive self-serve platform with…

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Matomy Media Group

2 Review

Matomy's performance platform offers cross-channel advertising solutions across eight media channels.

Mth Sense

2 Review

Mth Sense is an ad-server that caters to publishers, agencies, SSP's, ad networks and advertisers to traffic and monetize inventory.

OnAir

2 Review

TV Ads Trafficking, Billing and Sales supporting any Sales Model in a Single Integrated Platform

ReklamStore SSP

2 Review

ReklamStore provides online advertising solutions for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest and behaviour according to their web browsing history. By this way, advertisers can easily execute effective and efficient online marketing strategies to reach their targets.

AppBrain

2 Review

Everything you need for a successful Android app. Take your Android app to the next level with AppBrain Promote, AppBrain Monetize, AppBrain Ranking and AppBrain App Intelligence.

Fyber

2 Review

Fyber is an advertising technology company that empowers app developers to execute smart monetization strategies.

Aarki

2 Review

Aarki Encore is an integrated platform that enables robust and scalable programmatic media buying, development of rich & interactive HTML5 creative, and unified optimization.

AdCel

2 Review

AdCel offers in-app publishers a simple & elegant solution to managing their demand stack, which is demand agnostic. eMarketer has cited “89% of publishers prefer a stand-alone mediation solution from a company that has no conflict of interest to sell their own demand first.” Through AdCel’s proprietary dynamic waterfall, which leverages behavioral data…