I like how it can be used as an online tool for brands that have many digital touch points, allowing them to track customer activity across all channels in real time without having multiple tools and systems. The system is very simple but still allows you to get good results with your campaigns/marketing efforts. It's not always easy getting started using this software - some people are more technical than others so there could potentially be better training available if needed (but maybe they already offer one?). Tracking of website visitor data & campaign tracking.