I live for this product! So I apply it right after the shower while my hair is still damp. I only apply the size of a dime and apply it to the ends of the hair and to the middle of the hair. I dyed my hair and it protects it from bleach and heat. (I live in Arizona and love to curl/straighten my hair as well). It can be used as a pre-shower hair mask, but personally for me this is the best way. As I have thick wavy hair this has helped prevent frizz.
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