WOW! That's great. It's not overly powerful or overwhelming, but it's there. I'm used to just opening an air freshener (very small in comparison) and the first few days it's very strong and your nostrils sting so you have to drive with the windows closed for a few days. then after a few weeks the smell is gone. It's weak right off the bat, but you can definitely tell it's there. I put it in my car last night and this morning I expected to end up in a car full of strong fruit smells, but that's definitely not the case. It smelled like I was wearing perfume and smelling myself. PERSONALLY the scent is not what I'm looking for. I'm more the spring water or fresh flax type. I don't like fruity scents, but this scent is not bad at all. I was intrigued because it mentioned France and something like luxury cars (which my Kia is far from, but I can dream lol). I also love oil scents, have been using them in my office for a few months now and get so many compliments on how good they smell. I see that with oily scents, they're not overpowering but very persistent. Because I get such great results in my office, I was in dire need of a long-lasting car air freshener. It's the first time I've seen a car air freshener in a bottle like this (similar to the ones I have in my office). Since I use both cup holders in the front seats, I just put it in the back seat (also just in case it's too strong lol). For those with kids, I think it would make sense to keep it in front or behind the door. I highly recommend this product. 10/10
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