I love how easy this product makes creating ISOs that can be used in our software packages! The interface itself was very intuitive which made things go smoothly at first glance. It's also nice to see all of your options laid out before you so there isn't much trial-and-error involved with figuring them out. Creating iso files has never been particularly difficult - but being able to do everything within one place (ISO Manager) definitely helps streamline my workflow as well as save me time when burning multiple disks/images or testing programs. So far no major dislikes; however some people may not like having to pay up front instead of receiving updates free once they're purchased. If someone wants something simple yet efficient, then ISO manager fits the bill perfectly. We've created several CD releases using their service without any issues since we started doing business together 2 years ago.