The ease of use! It's so simple to learn, and it's so easy to use. I've been able to automate backups for my users, and I've been able to setup cloud backups for my users. It is so easy for my users to use. I'm able to see what files my users are backing up, and I'm able to determine if they have backups. The only downside I can see is that it can slow down some computers. It's not very noticeable on a fast computer. I use this program to backup our computers, which is crucial for our IT department. There were many times where we would lose files or have a virus wipe them out. This program has saved us a lot of time and money. It's been easy for our IT department to use. I can easily set up a new computer,.