The best thing about cheetah ad network was their easy integration of ads into our site which allowed us to gain more traffic from different sources without having to pay for clicks or impressions as we have done in previous years when using other networks. I believe they were one of few who provided an API so it made things easier between partners like ourselves but not everyone has been able to do this yet. Also there are some issues where you can't see what's going on behind the scenes (like if someone clicked your banner) because sometimes its just blank white space instead of actual page content! So be sure to check out all options before signing up. We used them mainly through Facebook campaigns but also had success doing direct sales via banners/text links etc.