I like that it integrates well with Google Analytics, as well as having a detailed overview of all of my keywords. The dashboard has not been updated in a while, which makes it difficult to see where you are performing well, and where you can improve. Make sure that you have time to dedicate to this tool. It's worth the investment! You're going to be able to track your progress over time, and see what keywords are working well, and which ones aren't. This is helpful when considering new keyword research.