I like that it allows me to manage my messages in one place, which is very convenient for sending out mass emails or other large scale projects with multiple people involved! It's not as intuitive of an interface compared to some others but if you're looking at this software because your business needs something more than just email management then give them a try!! They have many different options so there are plenty things they can do (and should be able to help). The best part about their service has been how fast responses time gets back from support when we need assistance solving issues quickly.