It's easy to get started. It's easy to see where you are and where you need to be. It's easy to have a live demo that shows the full potential. There is a good amount of customization and the support team is very helpful. It's a bit pricey. It's not cheap but it's worth it. We are able to increase our conversion rates by over 10% in one month. We're able to see where our users are in the funnel and where we're losing them. We were able to figure out why some people were abandoning the page and what we could do to increase our conversion.