The great thing about this addon is that it allows me to have all of my traffic information in one place with ease! I can see where people are coming from and if they're new or returning visitors. This has been very helpful because we wanted to know how much our website was being used by clients but couldn't find out without having multiple tools open at once. It also helps us track conversions better since we can now easily see what pages were most successful. Nothing really - just make sure you get everything setup correctly before using the tool. We use the data provided by ipmetastudios to help understand our client's experience with our products.