Well Cinnamon "5WV” 5 is the color wheel number, "W” for "WARM” shade and "V” for PURPLE which I need and which one I want. If you don't like reds or shades of red then get THIS one. Those with red skin or pale faces should always get purple or buy a bottle of purple tint magic (I can't remember what it's called, but you add your normal dyes to that bottle). , remember it's PURPLE) I'm so glad I got this and the seller I ordered it from got it for only two here? or three days I think, just in time for a weekend hair color. You need developer #20 to do this. If you buy a large bottle of #20 developer it will last you for YEARS - don't believe them it's expired, it isn't. Great color, great seller and Color Charm is the best.
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