Leveraging Public Relations for our organization has been fantastic. They have done all of my research for me so I don't need to spend time doing it myself! We are able to create content at scale without having to hire additional writers or editors. And their team works well with us to ensure we're getting out messages effectively across multiple channels at once. There's no downside that I can think of except that they charge by the hour rather than per project. If you want someone who will take your business seriously, do it - but if not, be prepared for some pushback throughout the process. Our social media efforts have gone through an incredible growth spurt since working with them, which was exactly what we needed.