I bought this because it contains hydroxyapatite, is cheaper than many other brands with that ingredient and is made in the USA. I have 2 tubes ready. A tube lasts about 6 weeks with a pea-sized amount 2-3 times a day. I love the packaging and the scent. However, I don't think this formula is as effective as other Asian hydroxyapatite toothpastes I've used over the years. This may be because the hydroxyapatite in this paste is not listed as one of the "nano" versions, which are small enough to penetrate small cracks in tooth enamel and repair it.
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