It has been very useful for us to understand our market, how it works as well its future trends which are crucial information that we need every day when making decisions about what products/services should be developed or not; this tool helps with decision taking by providing an overview picture regarding each product category (food & beverage industry) so you don't have to go through all your competitors' portfolio but just focus only one area at time! The main problem I see right now from my own experience working there was their lackadaisicalness towards clients who were willing to make changes after they received feedbacks from them - i think if some more people had taken charge over such issues then things would've improved further.