The ability to extract data from different sources into one place. I like it because it saves me time by having all of my information in one spot. All of this data is stored in one spot which makes it easily accessible. It also helps me to keep track of everything in one spot. There are some times when I don't understand how to use the software but with support they always help. They do charge a small fee for their service. I would say that it is worth it and I think you should give it try. I feel that it saved time for myself. Everything was consolidated in one place.