I was expecting Soft Brown to be a little lighter, but it actually seems darker than Med Brown. Other than that, it's the best brow I've found and other than the color, it looks very natural. It applies very easily and smoothly and the tip of the sponge blends it out really well making it very similar to my eyebrows when I was younger and had them all. Love it so much I just ordered a dark blonde hoping it would be more of a light brown if it works it will be perfect.
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