I like that it has an easy to use interface even if you are not technical at al! It makes managing my business so much easier than before when we had multiple apps for different customers with no way of knowing what was going wrong or how our clients were feeling about their experience using them!! This also helps us keep track better as well since everything can be updated from this single dashboard instead having 2 separate dashboards which used too look completely diffrent depending upon where they went within each system (which made things hard).