I like that it's easy for my team of people who are remote in different countries around the world (and even time zones) to collaborate together easily with this software.
The support from their customer service has been exceptional as well! Sometimes you have issues or want some features but they seem not be able to implement them quickly enough so we end up going back to other platforms which can sometimes cause confusion within our organization when there isn't an immediate solution available. We use Sellsmart because it allows us all communicate more effectively while also ensuring everyone has access at any given moment. And most importantly, its very user friendly allowing anyone out side Sales/Marketing into being part of the process without having too much training required.