Let's face facts: doing your purchasing online can definitely be an annoyance at times. But have no worry, because the online store provided by NiteRider is here to save the day. (and your sanity). To begin, let's speak about the website that they have. In a world of cluttered and confusing e-commerce sites, this one is like a breath of fresh air. You won't find any unnecessary bells and whistles that slow you down on the layout, which makes it simple to traverse. The layout is also very clean. It's almost as if they are aware that you have more important things to do than spend time wasting your energy trying to locate what you need. And finally, there is the company's support for customers. It's almost as if they have a group of super-powered individuals working the phones. (or the email inbox, as it were). They get back to you in a timely manner, they are pleasant and helpful, and they will go above and beyond to ensure that you are happy with their service. It is the kind of service that prevents you from feeling like merely a number in their database and more like a valued consumer instead. Obviously, none of this would be relevant if the quality of their products was lacking in any way. But you have nothing to worry about because NiteRider offers an astounding variety of lights and other accoutrements. The items are of superior quality, are long-lasting, and can be relied upon, and they will make any night journey a breeze. In general, I cannot speak highly enough of the selection available at NiteRider's internet store. When navigating the murky waters of online purchasing, it's like finding a beacon of hope. Give NiteRider a shot if you're sick of wandering around stores looking confused and getting frustrated while you're trying to purchase cycle lights. You won't repent it.