This kit is great value for money. The brush head is suitable for the little ones and the grip is good too. The suction cup on the bottom works better than I expected, it really keeps the brush in place between uses. I haven't heard any complaints about it being too hard or damaging my child's gums when brushing (which I've had with other toothbrushes), so I'm guessing it's soft. It is not too soft not to be brushed. It's the right balance of softness yet firm enough to really clean your teeth. I'm glad the toothbrush featuring some of my favorite characters is also of great quality and loved by parents and kids alike.
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