The ease of use for both new as well as existing customers. The seamless integration with Salesforce. This saves us time in managing all our sales data. I dislike not being able to see my reports from within Salesforce. Also, we are unable to create custom fields or reports. These features are available through third party applications but they add cost. We have been using Atomic Data for more than two years now and haven't faced any issues at this point. We can easily manage our leads, opportunities, closed deals and customer information with help of Atomic Data. It has helped us achieve a lot of goals like - tracking our pipeline, creating proposals and quotes etc.