I came here to do trading, so I'm not into the "swiss army knife" brokers. That do the hoola-hoops and try to get you to do 50 different things. I appreciate a calm, professional company, with no extra stuff to distract me.
Pros
Only 2 types of accs, both offering a specific style of trading
Easy-to-navigate hub
Credible & safe
Very quick KYC and onboarding
Small spreads. At least, they feel teeny-tiny to me.
Cons
Only MT4 is a downside for some, I guess. I can say it wouldn't hurt me to try other trading instruments aswell.