Like all of JASON's other great toothpastes (gels), this one does what you want it to. The apparent taste is down to personal preference, but I have an extreme dislike, the only thing that tastes even worse is the right mouthwash. BUT, it doesn't matter since you're not eating either, and rinsing with water after you're done will fix everything. Cinnamon is just an odd toothpaste flavor, it's ok here as it's not too strong, but hard to hold a full 30 seconds or so in rinse aid. Overall, this is still one of the best (actually the best) brands of toothpaste I've tried.
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