I love the ability to customize my view of a plan. The interface is very easy to use. It's also great to be able to see what my deductible is before purchasing insurance. This makes it easier to choose the right plan for me. I wish there was an option to change plans after purchase, but they do have a way to add new plans which is helpful. Also, I think as more people start using this system other companies may follow suit and offer similar services. We are solving the problem of having too many choices in health insurance options by providing a place where individuals can easily compare plans and find the best fit for them.