Very soft. We have an expensive a&a brand that we got as a gift for a children's party. My child is 2.5 years old and prefers to use muslin blankets. Holes started appearing in the A&A so they had to be thrown out. I replaced them with these mainly because they were the same size, cheaper and just plain white. To try to convince my child that they are the same blankets. Well, he knew they weren't the same, but he liked them better because they had TWO labels. I don't know what the tags are for babies and their loved ones, but my baby chooses these diapers over A&A every night. Will buy more in the future and even give away!
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