That was a difficult assessment because I love Tom's and how they run their business responsibly in the best interests of society and the environment. I've been using their toothpastes for years as I'm prone to ulcers and frequency is greatly reduced with a milder toothpaste like Tom's, although it does contain some SLS which is believed to contribute to ulcers. I rarely get them unless I'm under a lot of stress, have a mouth injury, or am stuck in a situation where I need to borrow or use a different type of toothpaste. However. In my last Sub&Save I took a chance on ordering Cinnamon Clove. I've tried basically every other flavor they have and they really are about the same, but I had to wonder how cinnamon toothpaste would taste without the sweetener (it's not very good). But taste is not the most important thing for me. However, something about the specific ingredients used in this fragrance doesn't seem to rinse off very well, leaving a soft, slightly muddy feel on the teeth after brushing and rinsing, which is really disappointing if you want that smooth, slippery feel. after brushing teeth with tongue on teeth. That doesn't happen with this particular scent, and since there's no mint flavor, it's also unpleasant. But I hate wasting so I suffered from it but will happily order pure spearmint, peppermint or winter mint next time I order because they are always ok.
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