Okay, so I am obsessed with this diaper bag. I've tried my fair share of diaper backpacks, and none have met my expectations. I look for durability, quality zippers, a plethora of storage with pockets, insulated bottle pockets, keychain holder, comfortable straps, a hidden pocket, a mommy pocket, and cuteness.Let's start with my assessment of each category:Durability: I bought this June 5th (over a month ago) and use it on the daily. It has worn really well, and has shown no signs of falling apart soon. The material is made of soft wipeable material that's easy to clean.Quality zippers: Obviously this isn't a designer bag, and the zippers won't fool anyone up close that they are designer, BUT they are sturdy zippers. I loathe zippers that get stuck easily all the time and ones that fall apart. All zippers have been great. Though they don't feel like expensive zippers, they have enough weight to them to make me think they'll last a long time. UPDATE: One of the small zipper pockets started to not zip up properly after about 2 months of heavy use, BUT I contacted the seller and they are sending me a new one. Still obsessed with the bag!Plethora of Storage: Oh my gosh. This is the holy grail of storage for all diaper backpacks. I've tried haptim brand, and freshly picked backpack, and inspected about a dozen others. Yeah, my freshly picked bag is cute and all the cool moms have one, but I just didn't like the amount of storage available for the price tag. I have so much space left in this bag after I fill it with everything I need, whereas the FP bag is bursting at the seams. Plus, not as many pockets. There aren't any insulated pockets in FP either. There are three insulated bottle pockets in this bag and two side bottle pockets that aren't insulated. They are good size and hold my water bottles in them just fine.Straps: Very comfy straps! My shoulders never hurt after wearing this bag.Cuteness: It might be just me, but the quilted pattern to this backpack has a very "Chanel" look to it. Without the gold stitching, I think it would be so classic. Because of all the storage though, I still love it and think its cute. And some people love the gold stitching.Oh and even my husband will wear it!
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