When it comes to our website, we have been able to see that there is always room for improvement as far as rankings go! We can also find out what content has performed well in previous months or years and then try something different this time around (e.g., more video content). This helps us plan future campaigns much easier than if I had no data from past results available. The cost-per acquisition metric isn't calculated correctly so be aware when using it with other metrics like revenue per visit etc. You need to take into account all aspects before deciding whether to use them. It's helped me improve my search engine ranking by increasing traffic through organic search terms and providing insights about areas where people aren't finding their products easily enough - helping solve problems for customers who may otherwise give up searching online entirely.