I like how easy it was for me as an IT person who has never used any type of software/tool before (except Microsoft Word). It's very user friendly which makes training easier when you have non techy people in your organization using this product. The price point can be difficult some times if we are paying per hour vs monthly rate where there may not always come down time wise. We were looking at other options but they just didn't seem right or meet our needs either due too high costs or complicated set up process. This one seemed simple enought from what i saw online so far so had good chance!