I like that it's very easy to get up an running, with just one click you're ready to go! The cost isn't cheap but we have seen great results from our new database server with no noticeable lag time in comparison to other products out there; especially when using SSIS packages which are quite powerful as well. We use shadow base mainly because its cheaper than others such as Redgate or Devart etc., however this does not mean they do less work. All three offer similar services including reporting/data migration via their ETL tools (SSIS).