Smells like cedar. I have a coarse, medium length beard. It doesn't seem to be softening much, if at all. Worst of all, it didn't interact well with my beard color. I use Grizzly Mountain Dark Brown which usually works well for me after some trial and error. This thing gave my beard a purple hue. The first time I didn't understand the reason and shaved off my beard, I was so upset. A month later, when the beard started to grow back, I applied Cremo. The damn purple is back. Go in the trash!
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